For The Record Carm Capriotto, AAP

FTR 091 Stop Quoting Price Over the Phone – Maylan Newton

Maylan Newton from Educational Seminars Institute has a strong conviction of quoting a price over the phone. If customers wanted a cheap price, he says, there would not be top shops out there that are not dealing with price first. And he questions if you really want the customer who wants the lowest price?

Maryann Croce, who with her husband Tony own Croce Transmissions in Norwalk CT is also a business coach with her company smallgizvantage.com She has a strong message of financial survival. Find the show notes at remarkableresults.biz/f090

In spite of our current Covid-19 situation, Maryann’s For The Record monologue drives the perfect point. Surviving your financial struggles. Gain Control of your Finances.

Cecil Bullard - Parts Pricing in the Age of Online Parts Sellers [FTR 089]

Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals.

Re-thinking parts margins based on pricing transparency from online parts sellers.
He doesn’t like the strategy that we need to re-think how we price our parts to our customers just because of pricing transparency

FTR 088 Tom Palermo - Shops Putting Others Down. WHY?

Why does this industry pull itself down? It hurts the entire industry’s reputation and customer confidence in us.

We are a high tech industry today so why degrade it. Tom offers a few suggestions in his rant. I agree with him. We’ve worked hard with the over 745 episodes in the podcast library to help the industry flourish, grow and build a stronger reputation.

Why can’t there be co-opetition and support from every shop? Doctors all exist in each community without trashing each other. There is enough business for everyone. That’s the bottom line. So why pull each other down.

Kevin Lekas is the Project Manager for Special Testing Programs at ASE. Kevin's previous episodes HERE.
Key Talking Points:
myASE renewal app is now branded ASE Renewal APPOne year in development and testingThere are about 2,000 techs already involved and another 4,000 ready to get on boardwww.aserenewalapp.comCertify without going to a testing centerAutomotive certifications only at this time A1 - A9  Participation is you are expired, nearing or currently certifiedThe APP will have some new tech questionsThere will be second and third chance questions that will be similar to the one you did not get correctDesigned for a 12 month cycleCertification Without ExpirationFuture:L1 is being looked at. A challenging project that they are consideringG1
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FTR 086 Kim Aurenheimer - Fall in Love With Your Business, Again!

Kim Aurenheimer from CS Automotive in Brentwood, TN sites a Gallop survey that says 70% of employees are not engaged in the business they work for. She offers solutions on how to spot unengaged employees.